MEMA Launches Fall TV, Radio, Newspaper & Digital Media Ad Campaign for Industry
Using National Oilheat Research Alliance (NORA) funds for Massachusetts, MEMA has placed a 4-week statewide advertising campaign that promotes Oilheat and clean, renewable BIOHEAT. For television, the campaign is airing on CBS WBZ-TV Boston, WSBK TV 38 Boston and CBS WSHM Springfield. For print and digital media, MEMA has purchased an extensive statewide campaign with Wicked Local that will reach 1.2 million readers and hundreds of thousands of internet users. The campaign features print ads in 100 weekly community newspapers, 6 daily papers and a broad internet presence. For radio, the ads are running on WBZ-AM 1030 and 98.5 The Sports Hub. Both radio stations have widespread audiences. See the print ads: Locally Grown and Dollar Saved.
New BIOHEAT Marketing Materials Now Available for Retailers
MEMA has teamed with Consumer Focus Marketing to produce two customer billing inserts to help you promote clean, renewable BIOHEAT. The inserts are also available in an email version so that retailers can reach their customers with super high quality email marketing content. MEMA is able to offer these marketing materials to the industry at no cost with support from NORA -- the National Oilheat Research Alliance. You can view the inserts and place your order on line by following this web page link. Or download an order form and fax the information.
America's Farmers: Helping the Local Community & the Oilheat Industry
Learn how soybean farmers like Greg Anderson are not only helping improve our environment but also helping the Volunteers of America in Massachusetts. Follow this link: https://youtu.be/Ujj4ng48APs.
What's the Real Cost of Converting Fuels
MEMA and the American Energy Coalition have developed resources to help retailers combat natural gas marketing. The natural gas industry touts the benefits of converting to their fuel but their marketing must be examined closely. Get the real facts here. Retailers can also use two full-color documents for marketing and communications. Get the Facts Before You Convert. No Good Reason to Switch.